The story of Arte E Natura began in 2014 when Domenico Castello, an Italian stylist with years of experience, concluded that maintaining hair health requires a return to original, natural products. This approach provides ideal structure and shine for all hair types.

The brand’s philosophy is inspired by Italian culture and nature. It is based on the concept of La dolce chioma, according to which healthy and well-maintained hair defines not only one’s appearance but also one’s life tranquility and inner balance.

Arte E Natura’s hair care line consists of 4 main products: shampoo, conditioner, oil, and a hero product — mineralized ampoules created with a special formula that offers salon-quality treatments to consumers at home. The products are made with entirely natural ingredients, which are traditionally sourced from organic farms by local small-scale producers in Italy.

Through years of laboratory testing and professional observations, a perfected formula was created to meet the needs of modern women and men while preserving authentic Italian traditions.